Our Design Process~ Several versions from beginning to the end.
Darryl & Co., an event specialist in Houston, needed us to design an ad that would appear in the opening flap of a bridal magazine. They wanted to have a design that would really get noticed. These concepts show the design process as directed by the client (who surely does have an eye for design). The result for this double-page advertising spread is the final image – which has so much white space and “breathability”. It really is a treat when a client opts for this style of design. Often, when you show a client first off a concept with so much white space- it is rejected immediately. Thanks to Darryl for having the guts (and design sense) to proceed with this vision. Looking at the final spread printed today, it stands out so much – you hardly can leave the page.
